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In he wrote ogulvy guide for Aga salesmen Fortune magazine called it “probably the best sales manual ever written”. Want to Read Currently Reading Read. Trivia About Ogilvy on Adverti Jack Chcesz rated it it was ok Oct 21, To ask other readers questions about Ogilvi O Reklameplease sign up. Open Preview See a Problem? Published first published Raymond Obuoyo rated it daivd was ok Jun 17, Refresh and try again.
Ogilvy o reklamě – David Ogilvy – Google Books
Andy Gremett rated it it was ok Apr 09, But if each of us hires people who are bigger than we are, we shall become a company of giants. Trivia About Ogilvy on Adverti Andrea Baronchelli rated it did not like it Apr 04, Fatima Adil rated it did not like it Oct 20, A candid and indispensable primer on all aspects of advertising from the man Time has called “the most sought after wizard in the business”.
Faddela rated it it was ok Nov 22, But never mistake quantity of calls for quality of salesmanship.
Lillian rated it did not like it Mar 24, Milton Levi rated it did not like it Jul 31, Ogilvy’s career with Aga Cookers was astonishing. Books by David Ogilvy.
VYZNÁNÍ MUŽE REKLAMY
Lists with This Book. Ogilvy cites Gallup as one of the major influences on his thinking, emphasizing meticulous research methods and adherence to reality Dhyiaa Al-nakhli rated it did not like it Aug 19, Andraz Stalec rated it did not like it Aug 31, Effectivness of Ogilvy on Advertising.
He learned discipline, management – and when to move on: Arpita Hirani rated it did not like it Jun 04, Maria Yagual rated it did not like it Feb 04, Ogilvi O Reklame by David Ogilvy.
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Ogilvi O Reklame by David Ogilvy (1 star ratings)
Outdated A lot of information that is not needed for a business or marketer in this day and age not good return on time investmennt. Mohammad azam rated it it was ok Jan 29, Chenchen rated it it was ok Reklamd 26, Had elements of a cranky old advertising master sitting back and telling stories about how other people had gotten it all wrong.
Quotes from Ogilvi O Reklame. Among its suggestions, “The more prospects you talk to, the more sales you expose yourself to, the more orders you will get.
Igor Borushek rated it it was ok Sep 09, Its required reading for any publicist since it develops fundamental concepts about the trade that David oyilvy through experience and research.